Strega Jewellry's Blog

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Colors Talk Part II

If you read my blog post, Colors Talk, you know I have become fascinated with colors and the emotional messages they convey.   In Part I, we visited some Artfire Shops of my guild sisters to see how their avatars and banners expressed, through color, a bit of their personality and artistic style.  I want to take a look at some more shops this time and talk a little bit about palettes.

Though each color has it’s own emotional impact, a color palette, which is a combination of colors, makes an emotional statement.  Let’s take a look at some more shops and see what their avatars and banners tell us about them.

Stopping at Pink Rhododendron’s shop, we see an avatar and banner in pinks (surprise!).  Pinks are youthful, romantic, spirited, fun and trendy.

Pink Rhododendron's Avatar

Her palette uses colors from what Pantone calles the “Romantic” palette, not the muted pastels but blushing and vibrant colors that say:  charming, soft, inviting, nurturing.

Check out this romantic pink pearl bracelet from her shop.

pink pearl bracelet

Epicetera’s avatar shows up totally black to me, but my eyes are not what they used to be.

Black makes a powerful statement with the bold white lettering.  Unrelieved black by itself can be intimidating, signaling too much power or even danger.  To others, it will signal elegance or mystery.  To some, magic.  To others it is a sober color.   If I were going to change it at all, I would outline it with a charcoal gray (sophisticated quality) or more of that burnished gold.  With the white and gold contrast, the avatar prepares you for the dramatic effects of her banner which has mysterious eyes, gold flourishes and accents and makes a very clear statement.   Please check it out at her shop to see this.

This color palette is called the “Classic” palette:  traditional black, gray, taupe and muted bronzey gold, the colors of rock, stone, caverns and weathered buildings.   It says timeless, elegant, powerful.   Here is a necklace from her shop.

chunky jasper statement necklace

Onward to the next studio on the block, Pretty Gonzo.   Mary’s name, avatar and banner all reflect her feelings for her much loved cat, Gonzo.  Gonzo’s coloring and the echoing colors in the banner and avatar say a lot more than love for a feline friend.

Pretty Gonzo'a avatar

These colors are from Pantone’s “Earthy” palette which includes mixes of forest green, barn red, nut browns and harvest russets.   This palette says:  abundance, rich goodness, down to earth, prosperity, natural.  This palette is appealing to almost everyone.   Here is a bracelet from Pretty Gonzo studio.   Please visit and check out her other work.

serpentine turquoise

Elaine, from Zoomgraphik Design is another animal lover.  She has a very original stylized dog as her avatar.  Even if you are not a dog-lover, you will be taken by this fellow’s eyes and expression.  His colors are classic with lots of white and say “innocent” and pure.   His eyes say “let’s play”.


Now, step into Elaine’s studio.   The first thing you see is a bright explosion of colors!  These are from Pantone’s “Playful” palette, extroverted bright colors that stimulate the child within us.  They express movement, activity and unrestrained joy.

Elaine’s work reflects this attitude.  She is always experimenting with new ways to express herself and to use traditional stoens and metals in new and exciting ways.

Seaside Pearls

And last, but not least, on our walk around Artfire JCUIN guild block, we come to Linda Landig’s studio.   Linda’s avatar is a “fooler”.   She has a plain picture of herself.  She looks like an ordinary lady, a bit pensive, quite serene.

Linda Landig

This avatar in no way prepares you for the lively lady who is the owner of this studio.   Her banner features 3 brightly colored pieces of her work against a neutral background.  Linda’s colors are from one of four “Unique” Pantone palettes.   The four palettes range from the sublty unusual to eccentric to completely outrageous.   These palettes all say “you are an indiviaual.  You are expressive.”    And this is Linda, a far cry from that serene lady you see in the avatar.  Linda “does the dance” using colors and materials that are non-traditional.  She participates in blog hops, bead swaps and experiments outside her own comfort zone.

If I were going to change one thing about Linda’s studio, I would change her avatar, either to a colorful silhouette of a lady joyously dancing or I would use one of her bright pieces like this ceramic flower bracelet from her shop.

Ceramic Cuff Bracelet

Is anyone throwing rotton fruit at me yet?   I hope that none of my guild sisters think I am criticizing.  I realized that I had a lot to learn about colors and marketing message and that the best way to learn was to study what messages others were sending.

Please post and let me know:   Is this the message you were hoping to convey?   Did you know what you were saying when you chose your colors?   Do any of you who were NOT featured want to talk about your own avatar and banner?

Next blog I am going to put my own banner and avatar under scrutiny.  I’ve even been looking at the fonts and headers in my shop.   I’ll be changing them when I change the look.  I want to make positive changes and I’d like your help.   Is anyone else NOT satisfied with their banner and avatar and would like them posted for critique or do I go alone……boldly……..?   I want to hear from you.   We all have the same goals:  to bring on the business!


November 2, 2011 Posted by | Uncategorized | , , , , , , , | 7 Comments